Imagine this: You’re still working your 9-to-5 job, you’ve just started your coaching business, and you run one simple workshop. Suddenly, you’ve got leads, paying clients, and a huge boost in confidence. It sounds unbelievable, right? But running just one workshop can catapult your coaching business is not only possible—it’s proven. I’m going to show you exactly how this works, even if you’re just getting started.
Running a workshop gives you instant credibility. You’ll be in front of your ideal audience, allowing them to experience your coaching expertise in action. People love engaging in a low-pressure environment, and workshops offer just that. In fact, many are willing to pay for short, high-value sessions that solve specific problems. This not only builds your authority but also helps you quickly establish trust with potential clients.
You don’t need a huge following or a complicated marketing funnel to run a successful workshop. The key is to identify a hyper-specific problem your audience is facing and offer a solution through your workshop. You can start by promoting it to your current network, even if it’s small. Once you’ve run a workshop or two, you’ll notice that word-of-mouth referrals will naturally help grow your audience. This is why running just one workshop can catapult your coaching business—it taps directly into the power of solving problems quickly.
Here’s the exciting part: Not only can you charge a small fee for your workshop, but you can also use it to upsell attendees into larger coaching programs. Workshops are a fast-track method to building trust because participants experience your coaching style firsthand. When they see the value you provide, many will want to continue working with you, making workshops an incredible way to fill your client book quickly.
I remember running my first workshop when I was just starting my coaching business. I didn’t have a big audience, but I had a solution to a problem my audience was struggling with. That one workshop brought me multiple paying clients, built my confidence, and allowed me to quickly scale my business. It showed me that running just one workshop can catapult your coaching business—and it can do the same for you.
By focusing on solving a specific problem in your workshop and giving your attendees actionable value, you can transform one event into a powerful lead-generating tool. It’s time to stop waiting for your business to take off and use this proven strategy to grow your coaching practice fast.
Download my FREE guide to creating a high-converting workshop that attracts clients, builds credibility, and boosts your coaching business—no matter where you’re starting from!
Ready to kickstart your coaching career and turn your passion into profit? Join my FREE Kickstart Your Coaching Career Challenge and learn the exact steps to build a successful coaching business while still in your 9-to-5. Click here for all the details!
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MICHELLE CRUTCHER
Business coaching & Consulting
Michelle Crutcher Business Coach is a space where everyone is affirmed and celebrated, regardless of their gender identity, sexuality, race, age, religion or ability.