The secret to earning consistent revenue is one every new business owner needs to know. When you’re just starting, the excitement of landing your first client can quickly be overshadowed by the stress of finding the next.
The ups and downs of unpredictable income can feel overwhelming, but it doesn’t have to be this way. There’s a simple strategy that new business owners can implement to create consistent revenue—and I’m here to share it with you.
As a new business owner, you’re likely juggling everything—marketing, sales, service delivery, and admin. This makes it easy to fall into a feast-or-famine cycle: one month is great, and the next, you’re scrambling for work.
The good news? You can break this cycle with a few smart adjustments.
1. Start with ONE Clear Offer
When you’re new to business, it’s tempting to offer everything to everyone. But this creates confusion for both you and your potential clients. Instead, focus on one core offer that solves a specific problem for your ideal audience.
For example, instead of offering “coaching services,” create a package like “3 Steps to Get Your Finances Organised in 30 Days.” It’s clear, targeted, and helps clients see the value of working with you.
2. Build a Simple Lead Generation System
Consistent revenue starts with consistent leads. New business owners often rely on word of mouth, but to scale, you need a repeatable system.
You don’t need fancy tools to start—just a plan that brings new prospects into your world each week.
3. Focus on Relationships, Not Just Transactions
One of the best-kept secrets for consistent revenue is turning one-time clients into long-term ones. Deliver exceptional value and think about how you can continue to support them.
Building relationships leads to repeat business, which is a cornerstone of revenue stability.
When I started my business, I constantly worried about when my next client would come along. But by implementing this framework, I not only stabilised my income but also gained clarity and confidence in my growth.
As a new business owner, you can do the same. Focus on a clear offer, create a lead generation system, and nurture client relationships to build a business that thrives month after month.
Ready to break the income rollercoaster and start building consistent revenue? Let’s create a personalised plan for your business!
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The secret to earning consistent revenue is simpler than you think—you just need to take that first intentional step.
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MICHELLE CRUTCHER
Business coaching & Consulting
Michelle Crutcher Business Coach is a space where everyone is affirmed and celebrated, regardless of their gender identity, sexuality, race, age, religion or ability.