
You’re ready to build your coaching business, but you’re wondering how to get your first 10 paying clients fast.
When I first started, I was 25 years into my career. I was an executive manage in corporate procurement team. I was responsible for negotiating multi-million-dollar deals, leading projects, and managing a team. But the world of online business was new to me. I had a vision, a transition plan, and a deep desire to do work that felt meaningful.
I became obsessed (in the best way) with learning. I was like a sponge soaking up everything about coaching, sales, and client attraction. I even hired my own coach to help me make sense of it all.
Still, there was one thing I learned quickly:
Getting clients isn’t about having the perfect website or fancy logo. It’s about building trust, clarity, and connection.
So, if you’re ready to sign your first 10 clients, without overwhelm or guesswork, here are the 10 simple steps that helped me (and now my clients) get there faster.
Before you promote anything, define exactly what you help people achieve. What’s the result of working with you? Clients pay for transformation, not time. Keep it simple and outcome focused.
Your first 10 paying clients won’t come from everyone. They’ll come from someone specific. Get clear on their struggles, fears, and desires. Speak directly to the problem they can’t stop thinking about.
People need to know who you help and how. Use this formula:
I help (specifically who) go from (problem) to (desired result/transformation) in (timeframe).
Keep it consistent across your bio, posts, and conversations.
You already know people who need what you offer – they just don’t know you’re offering it yet. Reach out personally, share your story, and let them know how you can help.
One of the fastest ways to attract clients is to teach. A 45-minute workshop positions you as an authority and builds instant trust.
People don’t buy coaching. They buy connection.
Start sharing your journey, lessons, and what inspired you to start coaching. Authentic storytelling attracts aligned clients.
Give people a reason to join your email list. Offer a simple, specific resource that solves a real problem your Ideal client is facing right now. It could be a mini-guide, checklist or training.
After your first few clients, ask for testimonials and referrals. Nothing builds credibility faster than someone else saying, “She changed my life.”
Forget complicated funnels – just connect. Ask about their goals, listen deeply to their needs, and show them how your coaching can help bridge the gap.
Momentum builds through strategy and consistency. Keep showing up, sharing value, and connecting – even when it feels slow. Every post, message, and call compounds.
Book a free Business Strategy Call and I’ll help you map out your next 90 days – step by step.
Get my Sell with Workshops™ online course and learn how to attract clients, fill your offers, and grow your business with confidence.
👉 Join Workshops That Convert Here
Getting your first 10 paying clients fast isn’t about hustle or luck. It’s about clarity, planning, connection and courage.
You don’t have to wait until you “feel ready.”
Start now. Start smart. Start before you think you’re ready. Because the women who take action first are the ones who win later.
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MICHELLE CRUTCHER
Business coaching & Consulting
Michelle Crutcher Business Coach is a space where everyone is affirmed and celebrated, regardless of their gender identity, sexuality, race, age, religion or ability.